Persuaders Video

What are some things that you learned about advertising after watching this video?

-An "er" ad worked well once, but no longer attract today's consumers. Advertising is more focused on appealing to people's emotion and unconscious.
-Attracting people of all ages and both sexes with one advertisement is impossible. They need decide their target specifically.

What are some of the main problems that plague contemporary advertising?

-Spot advertising on TV is not effective today because people can skip it with their DVR.
-People are always exposed a mountain of ads, so a usual ad does not attract them.

What are some of the ethical concerns about advertising that we need to be aware off?

-Narrowcasting can invade our privacy.
-Abusing the science of selling and giving a psychological effect such as imprinting to sell products.