The ambience: creative, original, sophisticated, unique, calm, hand made
The lighting: not so bright, mild yellowish lighting basically. The wall and the windows were decorated with small colorful lights.
The music: relaxing music in a small tone
The sales people: wearing their brand clothing and accessories. They did not talk to customers so often.
The mannequins: They have several mannequins in each section and their styles are different each other depending on the section. Some of them are casual, others are relaxing, chic, creative and so on. The mannequins which people walking on the street can see were more decorative.
People in the store: Women aged 20-40. alone, with friends, with boyfriend
These features make customers relaxed to enjoy shopping. They might promote customers to stay there longer. It may take long time to decide to buy because their products are not so cheap. However, once a customer spend long time in looking and trying the products, she will like it because they are high quality and detailed. They give the good feeling in spending time in their store to build good brand images.
The point that they should change is the number of the sales people or their arrangement. The sales people seemed nice but too busy to talk with or answer the question of customers. The attitude of the sales people is also important to make the relaxing atmosphere.
