Favorite ad

This is a TV commercial of a Japanese insuarance conpany and just one of their series. They shows pictures applied from the public(not only their customers) with a sentimental music. It does not include any message to introduce their good services and products. It does not seem an advertizement to promote contracts of insuarance. However, they definitely succeed to improve the image of the company. This ad makes us relaxed and happy. Most Japanese, regardless of age and sex like and praise it. It is interesting that despite it is not like an ad, it works really well.