Brands

Panasonic Lumix



Five things that come to mind when I think of this brand are

• high quality
• reliable
• global
• easy to use
• strong

My perception about this brand is shaped by

• Experience: My family has a camera of this brand. Iused it and found the good quality.

• Reputation: I checked reputation on the internet and compared cameras before I bought it. This brand got a good reputation.

• Recommendation: I told a salesclerk my need and hope and asked which camera is the most suitable for me. He explained some features (strong and weak points) of some cameras and recommended this brand.

My image of this brand is similar to that of others. It is because that the products of Panasonic are high-quality and got the reliability from many users. The only difference is that I recogze it as an "international" brand but for them it is a "Japanese" brand. Though the expressions are different, these have the same meaning that this brand spreads globally.